Quick tip: get better email engagement
I've been working on cleaning up my email list and getting better open-rates. One focus is to get better engagement. With the New Year coming, it's a great time for schedule changes. One thing I did was to send out a simple text only email and/or short SMS message asking people (segmented ONLY to those who have taken class at this time) to reply with their first choice for a class time change.
So far, we've had great engagement and response. It's easy for them and shows we want feedback. By replying to your email, it also sends a message to google and other email servers that the sending email is not spammy. Win/Win in my opinion.
What else do you do to increase your email open rates?
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Here's what the email said:
Hello Rebecca,
As the new year is coming, it's the perfect time to adjust our schedule.
Would a 5:45pm start time fit better for you for the Monday and Wednesday evening classes (currently at 5:30pm)?
Simply let us know by replying to this email with your choice:
5:30p
5:45p
Thank you in advance as we work hard to support you every way we can.
Thank you for supporting our small, locally-owned studio.
With gratitude,
Jennifer Pahl and your Twist Yoga Family